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September 23, 2013 08:31 pm GMT
Twitter and CBS just announced what Glenn Brown, who leads Twitter's Amplify program, called "probably one of the most comprehensive partnerships that you will see coming out of Amplify."The program was first announced in May, allowing broadcasters to embed short video clips in their tweets in near real-time. Those clips are sponsored by an advertiser, who both promotes the tweet and runs a short pre-roll ad before the video.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t14-PzFaGZ4/
Twitter Unveils Comprehensive' Partnership With CBS For Its In-Stream Video Program Amplify
Twitter and CBS just announced what Glenn Brown, who leads Twitter's Amplify program, called "probably one of the most comprehensive partnerships that you will see coming out of Amplify."The program was first announced in May, allowing broadcasters to embed short video clips in their tweets in near real-time. Those clips are sponsored by an advertiser, who both promotes the tweet and runs a short pre-roll ad before the video.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t14-PzFaGZ4/
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