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September 23, 2013 07:29 pm GMT

How AngelList Hacked Its $24M Round

Screen Shot 2013-09-23 at 8.11.49 AMAngelList, the mailing list that turned into one of the Valley’s most powerful fundraising channels for early-stage startups, just picked up $24 million of its own. Like we reported nine months ago, Google Ventures participated. They are one of the leads along with Atlas Ventures, a firm that’s supported AngelList through its early years. On top of that, there are another 100 or so investors involved. While not confirmed by the company, we hear the valuation was about $150 million as we previously reported. What started out as a curated mailing list of high-quality angels has since grown into a potent force for seed-stage funding. Co-founders Naval Ravikant and Babak Nivi were longtime critics of the way venture funding has been traditionally done in the Valley — especially for its lack of transparency. But now, they’ve gradually changed it from the inside, insinuating their platform into several major deals of the last few years like Uber’s initial financing. The company estimates that it has facilitated around $200 million in investments, with $186 million through introductions and $14 million through a new, more direct “invest online” product. They have about 21,000 investors on the platform and 1,300 companies have successfully raised funding on it. So how did the company pioneering the way early-stage fundraising is done in the Valley construct its own round? Through following some of their own advice, naturally. They didn’t give up board control to an outside venture firm, for fear that it would create a perception that they were biased or passing on better deal flow to specific investors. “We were able to do it in a ‘no strings attached’ way,” Ravikant said. “This allows us to maintain control and stay neutral.” AngelList wanted an angel on its board to represent the community, but not any person associated with a venture firm. Notably, many of the Valley’s top-tier firms aren’t on AngelList’s very long list of investors. Ravikant wouldn’t comment on specifics, except to say that many firms couldn’t budge on asking for board seats and taking a certain percentage of the company. Then on top of Google Ventures, The Kauffman Foundation and Atlas Ventures, the company took another on another 100 or so investors. There were bigger venture firms like Draper Fisher Jurvetson and Kleiner Perkins, then earlier-stage firms like SV Angel, CrunchFund, 500 Startups and Floodgate. Then there is a long list of angels like

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/iARqiHK-Zvw/

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