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September 16, 2013 01:58 pm GMT
When Yahoo acquired Tumblr for $1.1 billion earlier this year, Yahoo's CEO Marissa Mayer and CFO Ken Goldman both pointed out that advertising on the site (and revenues from those ads) would ramp up significantly in 2014 after a modest 2013. Today, we're getting a taste of how Tumblr will do that: it has inked a deal with DataSift to provide a firehose of Tumblr data -- including both real-time and historic data -- to power consumer engagement analytics. In our increasingly ad-tech-fuelled world, this is essential data for brands and their ad partners when looking to buy ads against the 5.5 billion interactions that happen each month on Tumblr.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BPBYZaIb5u0/
Tumblr Inks Firehose Deal With DataSift To Tumble Further Into The World Of Big Media Advertising
When Yahoo acquired Tumblr for $1.1 billion earlier this year, Yahoo's CEO Marissa Mayer and CFO Ken Goldman both pointed out that advertising on the site (and revenues from those ads) would ramp up significantly in 2014 after a modest 2013. Today, we're getting a taste of how Tumblr will do that: it has inked a deal with DataSift to provide a firehose of Tumblr data -- including both real-time and historic data -- to power consumer engagement analytics. In our increasingly ad-tech-fuelled world, this is essential data for brands and their ad partners when looking to buy ads against the 5.5 billion interactions that happen each month on Tumblr. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BPBYZaIb5u0/
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