Arcade Fire's Interactive 'Reflektor' Music Video Embraces Web Tech

Never afraid to explore the power of web technologies, Grammy-winning rock band Arcade Fire unleashed an interactive music video for "Reflektor."

The video is an open-source Google Chrome experiment that lets viewers use a computer mouse, phone or tablet to toy with the video's graphics or incorporate their faces into it

People can play with the flashy video effects in the Chrome experiment or on this explanatory website. Director Vincent Morisset filmed the footage in Haiti. The video follows "a young woman who travels between her world and our own." Read more...