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August 30, 2013 05:57 pm GMT
More about Advertising, Marketing, Heineken, and Business
Original Link: http://feeds.mashable.com/~r/Mashable/~3/peev8grXkaE/
Heineken Handcuffs 2 Guys Together, Drops Them on Island
This is what beer brands have to do to get attention these days: Heineken recently dropped an Irishman and a Polish guy on a Philippine island. Why? Just because.
The advertising stunt is the final installment in Heineken's "Dropped" series, which has previously featured Rikar, a Spanish waiter who was dropped in the middle of Alaska with just a tuxedo and plane tickets. A second episode featured Stavros, a Greek dancer and yoga teacher, who was dropped in Cambodia, blindfolded and presented with a giant yellow duck boat.
See also: Heineken Asks Travelers at JFK to Drop Everything, Fly to Mysterious Location Read more...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/peev8grXkaE/
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