A Marketer's Guide to Retargeting Facebook Ads

Love it or hate it, Facebook is one of the most viewed websites on the web. If you’re a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook

With multiple options for advertising available — whether via the News Feed or the righthand sidebar —leveraging these options to optimize advertising is important for any brand

The following infographic from MDG Advertising examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network's impressive ad inventory Read more...