More Than 40% of Americans Use Facebook Every Day

Facebook unveiled new U.S. user metrics on Tuesday, announcing that more than 128 million users log into the web version of the site every day. That's more than 40% of all Americans

On mobile, that number drops slightly to 101 million (nearly 33%) but still demonstrates how popular Facebook's mobile version is to users

The metrics were released via email with advertisers in mind; a strategy intended to help advertisers better understand their intended audience. Just last month, Facebook beat Wall Street estimates with strong ad revenue totals, amassing $1.6 billion in total ad revenue, including more than $650 million for mobile ads alone Read more...