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August 8, 2013 11:21 pm GMT
Google AdWords customers can now better target mobile device owners via an updated ad experience within the Google Maps app on Android, iPhone, and iPad, Google announced today. This news followsa recent update to the Google Maps app, which previously saw a number of changes and additions, including an updated user interface, integrated traffic reporting, Zagat reviews, changes to how business ratings display, and more. In the updated Google Maps application, advertisers can now target Maps users after they’ve performed a search. Here’s how it works: after a user performs a keyword search in the native app, a box appears at the bottom of the screen which includes a title, text and link to get directions for a relevant business. Users can also tap or swipe up on this box to see more information. In the example Google provided today, a user searches for “gardening shop” and an ad appears below for a gardening supplies store nearby their location. When clicking (err, tapping) on that ad, Maps users will also be able to view the business address, phone, photos, reviews and more – just like a regular business listing would show. However, the listing is preceded by a small purplish icon reading “ad” to indicate that this is, in fact, a paid placement. The icon on the map is also purple, as opposed to the standard red. Some actions a user takes are free, including saving business information for later, sharing a business listing with a friend, or starting navigation, for example. Meanwhile, others are paid. Advertisers who want to enablethe initial “get location details” click, the “get directions” option, click-to-call’s, and clicks on the ad headline, have to pay, says Google. Reporting is available for both types of actions, and can be filtered by choosing the “click type” in the reporting screen. To get started, Google advises advertisers to add location extensionsto their search campaigns or create an ad withAdWords Express. Ads also have to be configured for mobile devices and on Google search partners in the AdWords settings. Prior to today’s change, Google’s Map apps on iOS and Android had been updated with a new interface where business listings appear at a box a the bottom of the screen. Users can swipe up on these in order to flip through them one-by-one, or they could just tap on the “list” icon next the search box at the top
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/SoPo3pGdRGg/
Google's New Maps App Now Showing Local Ads Related To Users' Searches
Google AdWords customers can now better target mobile device owners via an updated ad experience within the Google Maps app on Android, iPhone, and iPad, Google announced today. This news followsa recent update to the Google Maps app, which previously saw a number of changes and additions, including an updated user interface, integrated traffic reporting, Zagat reviews, changes to how business ratings display, and more. In the updated Google Maps application, advertisers can now target Maps users after they’ve performed a search. Here’s how it works: after a user performs a keyword search in the native app, a box appears at the bottom of the screen which includes a title, text and link to get directions for a relevant business. Users can also tap or swipe up on this box to see more information. In the example Google provided today, a user searches for “gardening shop” and an ad appears below for a gardening supplies store nearby their location. When clicking (err, tapping) on that ad, Maps users will also be able to view the business address, phone, photos, reviews and more – just like a regular business listing would show. However, the listing is preceded by a small purplish icon reading “ad” to indicate that this is, in fact, a paid placement. The icon on the map is also purple, as opposed to the standard red. Some actions a user takes are free, including saving business information for later, sharing a business listing with a friend, or starting navigation, for example. Meanwhile, others are paid. Advertisers who want to enablethe initial “get location details” click, the “get directions” option, click-to-call’s, and clicks on the ad headline, have to pay, says Google. Reporting is available for both types of actions, and can be filtered by choosing the “click type” in the reporting screen. To get started, Google advises advertisers to add location extensionsto their search campaigns or create an ad withAdWords Express. Ads also have to be configured for mobile devices and on Google search partners in the AdWords settings. Prior to today’s change, Google’s Map apps on iOS and Android had been updated with a new interface where business listings appear at a box a the bottom of the screen. Users can swipe up on these in order to flip through them one-by-one, or they could just tap on the “list” icon next the search box at the topOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/SoPo3pGdRGg/
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