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July 31, 2013 08:19 pm GMT
Yahoo has just acquired ecommerce app platform Lexity, a startup founded by former employee Amit Kumar. Lexity says all services will remain running, but it will eventually be renamed with Yahoo branding. This isn't just another talent deal. The startup, formerly called Vurve, had raised $5.7 million to help merchants build apps for customer acquisition, retention, and monetization.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yrOVhDNISGs/
Yahoo Acquires Lexity, Will Keep Ecommerce App Platform Running But Rebrand It
Yahoo has just acquired ecommerce app platform Lexity, a startup founded by former employee Amit Kumar. Lexity says all services will remain running, but it will eventually be renamed with Yahoo branding. This isn't just another talent deal. The startup, formerly called Vurve, had raised $5.7 million to help merchants build apps for customer acquisition, retention, and monetization.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yrOVhDNISGs/
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