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July 14, 2013 05:00 am GMT

Rating The Venture Capitalists

ratingFor a profession full of business strategy experts, its impressive how rarely and narrowly the venture capital industry is subjected to conventional competitive analysis. Ask yourself: who are the VCs customers? Limited partners (LPs) is probably the technically correct answer, but startups would certainly be the more fashionable one. Its a reasonable debate. Either way, ones the supplier and ones the customer. Hell, maybe theyre both customers and VCs are some kind of glorified broker. But the fact that there isnt a popular consensus illustrates how impotent weve been at examining the industry.

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