Swarovski to launch crystal-studded devices under Sugar brand in July?

Ah, what better way to start off the week than by deciphering a cryptic message. Earlier today we received the above image from a mysterious company called Sugar, and that's all there really is: some crystals in a candy wrapper, the tag line "The sweetest thing that you've never tasted before" (the Chinese counterpart implies "irresistible sweetness"), plus the words "July. Austria. Wattens. Unlock." along the bottom.

As it turns out, Wattens is where the famed Swarovski is based, so we're going to assume this has something to do with the Austrian crystal maker. As for the "unlock" part, perhaps Swarovski is going to launch its very own bejeweled smartphones or even tablets under the Sugar brand next month? Whatever they are, hopefully they won't be as tacky as what we've seen in the past. The sweetness would be a bonus, too.

Filed under: Cellphones, Tablets, Mobile

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