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June 21, 2013 12:01 pm -04
Original Link: http://www.engadget.com/2013/06/21/htc-robert-downey-jr-rumor/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget
HTC reportedly enlists Robert Downey Jr. in $12 million marketing deal
After shedding several senior execs over the last few weeks, it looks like HTC is looking to recruit, albeit for a different role. In a bid to capitalize on the positive momentum behind its excellent One smartphone, Bloomberg reports that HTC will be recruiting no less than (an actor who plays) Iron Man. Robert Downey Jr. will allegedly feature in promotional campaigns as himself (not the aforementioned Avenger or even a time-travelling Holmes) and will even claim final say over creative elements -- hopefully ensuring any appearances Downey Jr. does make aren't as awkward as some recent efforts.
Filed under: Cellphones, Mobile, HTC
Source: Bloomberg
Original Link: http://www.engadget.com/2013/06/21/htc-robert-downey-jr-rumor/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget