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June 19, 2013 07:12 am GMT
For pretty much as long as anyone can remember, a relationship triangle, or a "love triangle" if you will, has taken shape between companies and the PR firms that represent them and the press that covers them -- existing in some sort of recursive loop. Yet, while that triangle should have come to represent a symbiosis and a valuable communication network, somewhere along the way the triangle broke down. (Defying the laws of Geometry, even.) In reality, today this relationship is more like the Bermuda Triangle.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eNV3TQ2ffXo/
Startup-PR Matchmaker AirPR Opens To The Public, As Data Begins To Reveal How To Fix A Broken Model
For pretty much as long as anyone can remember, a relationship triangle, or a "love triangle" if you will, has taken shape between companies and the PR firms that represent them and the press that covers them -- existing in some sort of recursive loop. Yet, while that triangle should have come to represent a symbiosis and a valuable communication network, somewhere along the way the triangle broke down. (Defying the laws of Geometry, even.) In reality, today this relationship is more like the Bermuda Triangle.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/eNV3TQ2ffXo/
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