Is Facebook Reading Status Updates to Co-opt Comment Threads?

Facebook may be going a step too far by adding unsolicited gift card suggestions to peoples status updates.

A friend of mine is leaving her job and starting a fantastic new one, and so she announced it on Facebook. The likes and comments piled up, but there was also something else I noticed when I saw her post in my News Feed. Right above the comments and below the likes was a nudge from Facebook to surprise my friend with a gift.