Facebook Nixes Sponsored Results Ads

In a further effort to streamline its advertising offerings, Facebook is planning to phase out Sponsored Results — the ads it had served up for searches.

The company plans to stop offering the unit to advertisers in July. Later that month, users will stop seeing them. Facebook offered the following statement on the matter: "We've seen that most marketers were buying Sponsored Results to advertise their apps and games and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals."

Introduced last August, Sponsored Results let marketers buy "type-ahead" units that popped up when users began typing a query. For instance, here's a Sponsored Result for a company called Porch Potty