Editorial: The subtexts of Apple's WWDC keynote

Monday's much-anticipated WWDC keynote was Apple's most crucial presentation in years. AAPL stock has fallen 37 percent over nine months. Android has grown into a monstrous competing platform, differentiating along the lines of lower cost, variety of devices and appealing operating-system features. In this sharp-elbowed environment, Apple has been widely accused of losing its innovation mojo, and of over-reaching with premium product concepts and prices, in what is increasingly viewed as a commodity tech category.

Facing an audience of developers whose businesses depend on Apple's continued success, especially in the mobile realm, the company's keynote mission was not only to excite buzz around new products, but to establish clarity around the company's mission, values and key competitive advantages. Did it succeed?

Filed under: Cellphones, Desktops, Misc, Handhelds, Tablets, Apple

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