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May 22, 2013 08:09 pm GMT

Photo Albums Are Stupid. Moju Labs Is Building What Comes Next.

Moju LabsWith years of digital exhaust now behind us – over 240 billion photos on Facebook, 8 billion on Flickr, and not to mention the 72 hours of video uploaded to YouTube every month – we’re now transitioning to a time when we’re in need of smarter tools for organizing and accessing our personal data archives. Only a few companies, so far, have dared to step into this space because the technical challenges its presents. One which shows some promise is the stealthy Moju Labs, a new consumer “big data” startup, which is soon preparing to launch. Founded by the former chief scientist at PayPal and currententrepreneur-in-residence at North Bridge Venture Partners, Mok Oh, Moju Labs is worth keeping an eye on for its team alone. That team now includes ex-Google and Palantir engineer Justin Legakis and former Luvocracy product head Andrew Holt. The company isn’t yet talking about its product details because, well, there isn’t actually a product yet. There are, instead, a handful of prototypes whittled down from around a dozen to start. But there is an idea. And there’s a funding round about to close. Oh was with PayPal up until around six months or so ago. After leaving, he joined Northbridge as an EIR, which was where he began cooking up what’s now Moju Labs.He says his original inspiration actually came from his grandfather, who passed away about a decade ago. “There are all these great stories. He lived a great life,” Oh says. “But at the end of the day, I wished I knew him more.” This sparked something in him, and he decided he wanted to build something so that his kids, your kids, and our kids’ kids, wouldn’t have to feel the same way. “We’re always carrying around a device that’s called a smartphone, but it’s really a sensor device and we’re capturing so many things – not just photos, but audio and visual, too,” he says, hinting at what’s to come from Moju. “And on top of that, we’re wearing wearable computing stuff, and quantified self gadgets.” All these things are constantly being used to capture and measure data about you, but this is “dumb data,” Oh explains. It’s information, but it’s not stories. “And what really matters is people’s relationships and stories,” he says. Over the past few years, companies have been focused on building beautiful and simple mobile apps that allow

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