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May 20, 2013 04:18 pm GMT

It's Official: Yahoo Is Buying Tumblr For $1.1B, Vows To Keep It Independent

Tumblr YahooYahoo has now officially confirmed that it is buying blogging platform Tumblr for $1.1 billion mostly in cash, confirming speculation that started last week. It says it will keep it as an independent company, with founder David Karp at the helm as CEO. "The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators," it writes.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/zwpjupWIUL4/

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