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May 14, 2013 02:39 am -04
Original Link: http://www.engadget.com/2013/05/13/espn-and-twitter-widen-their-deal-for-in-tweet-video-highlights/?utm_medium=feed&utm_source=Feed_Classic&utm_campai
ESPN and Twitter widen their deal for in-tweet video highlights
Twitter would really, really like to make ad-driven TV experiences central parts of its service, and it just confirmed that laser-like focus through an expanded deal with ESPN. The sports broadcaster will soon show in-tweet video highlights of football, soccer and the X Games; Twitter, in turn, gets a guaranteed volume of promoted tweets to parallel ads inside the videos themselves. While we're not looking forward to the new marketing pitches when they surface in the year ahead, we'll be happy if we can catch more replays without losing our place in the social stream.
Filed under: Cellphones, Home Entertainment, HD
Source: Wall Street Journal
Original Link: http://www.engadget.com/2013/05/13/espn-and-twitter-widen-their-deal-for-in-tweet-video-highlights/?utm_medium=feed&utm_source=Feed_Classic&utm_campai
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Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget