An Interest In:
Web News this Week
- April 27, 2024
- April 26, 2024
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
Nielsen includes Internet viewers for the first time, estimates that there are now 115.6 million TV homes in the US
Following a tweak in how Nielsen defines homes with TVs, it's noted a reversal in the two-year decline of TV household numbers. This adjustment has apparently increased Nielsen's estimate of TV homes by 1.2 percent, up to 115.6 million. The definition now extends to include viewers that take their TV through broadband internet, with qualifying households having both the high-speed connection and "at least one operable TV/monitor with the ability to deliver video." This new wording encompasses anyone who watches channels through their Xbox, Apple TV and other data-based services. Nielsen will begin including these extra homes in its sampling starting in September, but we're still waiting to see what it does with its wider metrics for both streaming viewers and social networks.
Filed under: Home Entertainment, Internet, HD
Source: Nielsen
Original Link: http://www.engadget.com/2013/05/08/nielsen-includes-internet-viewers-for-the-first-time/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget
Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget