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May 8, 2013 06:41 pm GMT
Crosswa.lk, a mobile application discovery which just over a year ago arrived on the iPhone as an improved version of Apple’s “Genius,” has been quietly building a new product over the past several months, as tides have turned against apps which serve to recommend or promote other apps. The new Crosswa.lk, instead of being a consumer-facing service, now offerstools to push apps from the web to mobile devices, similar to how users can wirelessly install apps from Google Play to their Android phones today. The first example of this technology is rolling out today, in the form of a Google Chrome extension that detects when there are app links on a webpage, then allowing you to click and send them straight from the web to your device. You may remember the consumer-facing version of Crosswa.lk, which was pulled down for good this past November, as one of the earlier players in the app discovery space. Part social network, the Crosswalk site and app previously allowed users to find and follow friends, view trending apps, receive personalized app recommendations, and more. But, explains Crosswa.lk president Thomas McLeod, though that service worked well for heavy-duty app users, it never really gained mainstream appeal. “What we ran into is that nobody cared except for tech journalists, developers and super power users,” he says. “We had a lot of people telling us this great stuff, but we were – for lack of a better word – in the ‘Valley bubble.’ When we looked at returning user metrics, we found that the average person – like my mom – never went back to Crosswa.lk.” Most people, McLeod’s mom included, were generally pretty happy with using Apple’s App Store to meet their needs, he says. Meanwhile, Apple had begun cracking down on apps that recommend or promote other apps- a move which has caused its fair share of drama as of late, when app discovery platform AppGratis was kicked out of the App Store, accused of gaming the charts. And just this week, Apple tightened the noose even further, reportedly booting out apps that replicate App Store features like social sharing and search. McLeod says that Apple’s decision did stop and make him think, even though he didn’t believe Crosswa.lk was in direct violation of the guidelines. Back at the drawing board, the company took stock in what they had left, and realized that just as
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9nHC_fWO-X8/
Crosswa.lk Debuts First Public-Facing Tool To Send iOS Apps From Web To Mobile, No Need To Launch iTunes
Crosswa.lk, a mobile application discovery which just over a year ago arrived on the iPhone as an improved version of Apple’s “Genius,” has been quietly building a new product over the past several months, as tides have turned against apps which serve to recommend or promote other apps. The new Crosswa.lk, instead of being a consumer-facing service, now offerstools to push apps from the web to mobile devices, similar to how users can wirelessly install apps from Google Play to their Android phones today. The first example of this technology is rolling out today, in the form of a Google Chrome extension that detects when there are app links on a webpage, then allowing you to click and send them straight from the web to your device. You may remember the consumer-facing version of Crosswa.lk, which was pulled down for good this past November, as one of the earlier players in the app discovery space. Part social network, the Crosswalk site and app previously allowed users to find and follow friends, view trending apps, receive personalized app recommendations, and more. But, explains Crosswa.lk president Thomas McLeod, though that service worked well for heavy-duty app users, it never really gained mainstream appeal. “What we ran into is that nobody cared except for tech journalists, developers and super power users,” he says. “We had a lot of people telling us this great stuff, but we were – for lack of a better word – in the ‘Valley bubble.’ When we looked at returning user metrics, we found that the average person – like my mom – never went back to Crosswa.lk.” Most people, McLeod’s mom included, were generally pretty happy with using Apple’s App Store to meet their needs, he says. Meanwhile, Apple had begun cracking down on apps that recommend or promote other apps- a move which has caused its fair share of drama as of late, when app discovery platform AppGratis was kicked out of the App Store, accused of gaming the charts. And just this week, Apple tightened the noose even further, reportedly booting out apps that replicate App Store features like social sharing and search. McLeod says that Apple’s decision did stop and make him think, even though he didn’t believe Crosswa.lk was in direct violation of the guidelines. Back at the drawing board, the company took stock in what they had left, and realized that just asOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/9nHC_fWO-X8/
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