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April 26, 2013 05:00 pm GMT

Blink, A New App For Ephemeral Text And Photo Messaging, Arrives On iPhone

Blink-LogoBlink, a new mobile application for ephemeral messaging, is debuting today on the Apple App Store allowing users to text, plus share photos, and soon videos, with other friends as well as with groups. The app representsa spin-off from the same technology which also powers social friend finder, Kismet. Though the company says it has no plans to shut down Kismet at this time, its current focus will be on continuing the development of Blink at present. You may remember Kismet, founded by ex-Googler Kevin Stephens and Michelle Norgan, as one of the apps which surged in popularity around the time of SXSW 2012, when “ambient location” seemed to be the latest trend. As it turned out, while Kismet saw some pick up on college campuses, and particularly in the Greek community, its user base remained under a million. Now Blink is repurposing the company’s technology platform to attack mobile social networking from a new angle: disposable messaging. The mobile messaging market is huge, fragmented, and growing, but competitors focused on ephemeral messaging are still few. The most notable entrants at present areSnapchat and Facebook’s Poke, the former which is primarily focused on sharing photos and video, and the latter which has so far failed to find significant traction. Unlike Snapchat, which leads this narrower niche, Blink allows users to send both text and photos, and supports messaging to groups, which actually makes it more like Poke. “Our main goal is to bring real world conversations online,” explainsStephens of the new application. “The things we say in person are not written in ink, but the Internet is. We want to bring that to a mobile medium,” he adds. Stephens also notes that the youngest mobile demographic – teenagers – seem to be exhibiting more concerns over privacy. As a group that has grown up in a world where the web has always existed, where everyone uses Facebook, and are now adopting smartphones in large numbers (a recent report found that 48 percent of mobile teens own an iPhone today, for instance), it’s no wonder that they’ve been drawn to tools where their passing thoughts aren’t forever etched in stone. And though he didn’t explicitly say so, that group may be somewhat distrustful of allowing Facebook to be the steward for their most private messages, given that company’s vision and push for more openness, as opposed to less. Ephemeral messaging is

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/US82Kqelkcc/

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