Beyonce Embraces Earth, Wind, Fire and Water in H&M Ad

The "Beyoncé as Mrs. Carter in H&M" advertising campaign continues with a new commercial that features the global superstar decked in H&M garb and introduces fans to "Standing on the Sun," a new song from her much-anticipated album

"I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind," Beyoncé said in a statement. "It was a beautiful shoot on a tropical island."

"It felt more like making a video than a commercial."

"It felt more like making a video than a commercial."

Beyoncé filmed the video in Nassau, Bahamas, wearing swimwear and beachwear from H&M's Water collection. One-quarter of sales from the collection will go to charity organization WaterAid. Read more...