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April 24, 2013 08:00 am GMT
Adobe is announcing new predictive capabilities for Adobe Social capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat.Bill Ingram, vice president for Adobe Analytics and Adobe Social, walked me through the new features earlier today in advance of the Adobe Summit in London. Adobe is using historical data both in aggregate and at customer-specific level to predict the likely engagement level and sentiment around a specific Facebook post, and it can recommend keywords, content types, and timing that might lead to a better response.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EJWCtz1dCAY/
Adobe Updates Its Social Marketing Tools To Predict The Popularity Of Your Facebook Post
Adobe is announcing new predictive capabilities for Adobe Social capabilities that should be particularly helpful to marketers wondering why some social media posts take off while others fall flat.Bill Ingram, vice president for Adobe Analytics and Adobe Social, walked me through the new features earlier today in advance of the Adobe Summit in London. Adobe is using historical data both in aggregate and at customer-specific level to predict the likely engagement level and sentiment around a specific Facebook post, and it can recommend keywords, content types, and timing that might lead to a better response.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EJWCtz1dCAY/
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