Oxygen Teams Up With Tumblr to Infuse TV Shows With GIFs

Oxygen will begin airing GIFs during its TV shows starting May 8 with Best Ink 2, a competition show for tattoo artists hosted by Fall Out Boy rocker Pete Wentz

In the past, GIFs had been used only online to complement programming. Now, viewers will make and see their GIFs on-air alongside the ones Oxygen and "expert GIF artists" create.

"GIFs are the instant replays of unscripted television," Harleen Kahlon, Oxygen's senior vice president of digital, told Mashable. "Our fans ... can't get enough of them. We noticed this fascination with GIFs so we started doing more with this increasingly popular social expression." Read more...