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April 22, 2013 03:06 pm GMT
Original Link: http://vandelaydesign.com/blog/design/visual-merchandising/
Optimizing Your Ecommerce Site: Visual Merchandising
Unless youre reading this from 1995, youre probably aware that most websites have a large visual element. Amazon, Play.com, eBay, Apple Store open any of their homepages and youll instantly be bombarded with tasteful product shots designed to lure you in. Clearly, photography is a big part of online product marketing and why shouldnt it be? For decades, creative photography has been used to sell us everything from watches to waffle irons. So how do you make your small-business website stand out against a horde of well-funded competitors? While no-one can guarantee instant success, there are a few steps you can take to ensure youre at least headed in the right direction. Here are 5 of them:Quality Photos
It sounds like a no-brainer, but youd be amazed how many websites still hawk out goods beneath photos that seem to have been copied and pasted from an old Geocities website. No matter whether youre a small business operating out the back of your bedroom, or a high-street juggernaut eyeing up new avenues for expansion, the golden rule of product selling is to make the product look desirable. And the first part of that is to use a sharp, clear image that screams quality. That means, high-res, professional images shot by a bona-fide photographer. For a good example check Apple.com, a business model founded on making products look sleek and desirable.Original Link: http://vandelaydesign.com/blog/design/visual-merchandising/
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