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April 18, 2013 06:00 pm GMT
Nielsen-owned Vizu is releasing its 2013 Online Advertising Performance Outlook today, and the results suggest that despite concerns about measurement and return on investment, marketers plan to increase their online spending on brand advertising, and to spend more in emerging areas like mobile and social.The blog post outlining the findings describes 2013 as the "year of brand advertising." And the report itself says that until recently, if you looked at online ad spending, "it would be reasonable to assume that the lions share" went to direct response efforts. Now, however, most marketers plan to mix direct marketing with brand advertising that's less focused on driving a sale or other response immediately.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5v1yp9ai62o/
Vizu Survey Finds An Online Shift Towards Brand Advertising (Plus Mobile, Social, And Video)
Nielsen-owned Vizu is releasing its 2013 Online Advertising Performance Outlook today, and the results suggest that despite concerns about measurement and return on investment, marketers plan to increase their online spending on brand advertising, and to spend more in emerging areas like mobile and social.The blog post outlining the findings describes 2013 as the "year of brand advertising." And the report itself says that until recently, if you looked at online ad spending, "it would be reasonable to assume that the lions share" went to direct response efforts. Now, however, most marketers plan to mix direct marketing with brand advertising that's less focused on driving a sale or other response immediately.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5v1yp9ai62o/
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