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April 12, 2013 02:15 am GMT

With Profitable Operations And 100K Stores On Its Platform, Retail Tech Startup Erply Shifts Into High Gear

erplyErply, the company that makes cloud-based and iPad-centric point of sale and inventory management software for retailers, is up against big competition: Microsoft, Oracle, and RetailPro are just some of the behemoths in the same space. But three years after its US debut, Erply tells us it is still in the game and seeing encouraging growth -- and has hit some new milestones that show its progress.The New York City-based Erply now has 100,000 stores on its platform, with customers including names such as Elizabeth Arden Retail, The Athletes Foot, and UNICEF, co-founder and CEO Kristian Hiiemaa told me in an interview today. The company has grown its staff from four full-timers to 40, split between New York City and Estonia. While 70 percent of its customer base is in the US, Erply's client reach is spread worldwide across 15 countries.

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