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April 4, 2013 11:10 pm GMT

In The Studio, Paddle8s Aditya Julka Discuses Building Niche Online Marketplaces

paddle8"In the Studio" opens up Q2 of 2013 by hosting a three-time founder who, after stints in engineering and the biomedical industry in India, happened to team up with a young leader in the art world to create one of the art world's most fascinating online auction houses.Aditya Julka, a co-founder of online art and collectible marketplace Paddle8, has carved an unusual path of entrepreneurship. After growing up and studying in India, Julka began his career as a healthcare entrepreneur, founding two companies before he came stateside to pursue his MBA. After graduation, he moved to NYC and started what would become Paddle8, though the business initial began as a lead-gen engine for collectors, but Julka and his team quickly identified that, given the intricacies of the art world, the web could enable an interesting marketplace so long as they were able to secure the right art "supply."

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cgApGuIeX0Q/

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