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April 2, 2013 11:48 pm GMT

DailyLook Gets $2.5M From GRP Partners, Rachel Zoe, And Others To Be The Web's Go-To For Fast Fashion

A full "DailyLook" outfit, for sale as an ensemble and as separate itemsFast fashion has become a huge force in retailing, as seen by the increasing ubiquity of stores such as H&M, Forever 21, Zara, TopShop, and the like. But while those companies are clearly dominating High Streets all over the world, their chief focus is in the brick-and-mortar realm, and the web has been an afterthought at best. A Los Angeles-based startup called DailyLook is setting its sights on being the go-to fast fashion brand based completely on the web -- the e-commerce answer to H&M. To do that, the company has raised a healthy $2.5 million seed round from a number of investors including GRP Partners, RRE, SV Angel, Novel TMT Ventures, Matt Coffin, Thomas Mclnerney, and Rachel Zoe.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7Gs9a75DbiA/

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