Lower Your IQ Permanently With the 'MinusIQ' Pill

Tired of idiots? If you can't beat them, join them using the MinusIQ pill, which permanently lowers your intelligence quotient

Okay, so the product isn't actually real, but the concept behind it may be something that's crossed your mind once or twice. According to the amusing faux commercial, MinusIQ offers pills that can reduce your IQ by 10, 30 and 50 points.

"Why should I consider lowering it, you might ask? Because life is easier and the world is a much happier place when you're dumb," says Cornelius Grouppe, a neurologist and senior research chemist at Sleepthinker. (While this man is an actor, Sleepthinker is a real-life London-based creative production company).