10 Strange Pictures From the Samsung Galaxy S 4 Launch

Did Samsung just put on a Broadway play instead of a traditional tech press conference? Why yes, we believe it did.

Following weeks of marketing hype in the form of teaser trailers and even a flash mob, Samsung launched on Thursday its Samsung Galaxy S 4 smartphone with much fanfare. And it was interesting, to say the least.

Held at Radio City Music Hall in New York City, Samsung put on quite a show for tech journalists, featuring tap dancers, Broadway performers and that little boy from the ads. Not to mention Broadway actor Will Chase served as the emcee. Yes, there was actually an emcee.