Toasting Success With Cindy Gallop, Champion of 'Real' Sex

Few startups are more brazen, and few entrepreneurs are more irreverent than Cindy Gallop, perhaps most known for her brief yet epic 2009 TED talk

Gallop, a former BBH branding exec who dates men in their 20s found that too many of these paramours wanted to do with her the things they saw in porn. But porn sex is not real world sex, and studies show the average person first encounters porn when they're an impressionable 8 years old (not a typo). By the time these individuals reach adulthood, there's a deep-seated misconception that porn is, indeed, the way sex is done.

So Gallop partnered with Oonie Chase to redefine porn and promote "real world sex" with Make Love Not Porn. They set up a web platform whereby real-world couples (and trios, quartets, etc., if you're into that sort of thing) can submit authentic videos of them having sex. Videos are curated by the MLNP team and put on the site, where fellow real-world people can pay $5 to rent a video; the business and its stars then split the revenue. Gallop says in the first few months, some users were already pulling in 4-digit revenues.