New LED Light Bulb Looks and Lights Like an Incandescent

Cree has announced a new series of energy-saving light bulbs that look and function like incandescents. Unlike most LED alternatives on the market, these bulbs start at less than $10 and save up to 84% in energy, and they're shaped like traditional bulbs.

Cree's new bulb lasts 25 times longer than incandescents. If used three hours per day, one can last up to 22.8 years

Other LED products have the shape of a science experiment, said David Elien, Cree's vice president of marketing and business development. Most of them are referred to as "snow cones," where only the top half of the bulb is the lighting surface and light is cast in a narrow field. To ease consumers' transition to a new type of bulb, Cree chose a familiar design, Elien says