Why HTC Is Betting on UltraPixels for Its New Flagship Phone

When HTC unveiled its new flagship phone, the HTC One, it set out to redefine how the smartphone cameras are measured. The most tangible spec for a camera is how many megapixels it can capture, but that spec is far from the last word on photo quality. So HTC created a new term: the UltraPixel.

The word itself is scientifically meaningless: Like, Apple's "Retina Display," UltraPixel is a marketing term that conveys a general idea rather than a unit of measurement. When it set out to build the camera for the One, HTC decided that the current standard of 8 megapixels is overkill for a phone camera. As the New York Times' David Pogue once famously pointed out, higher resolution often doesn't…
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