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February 15, 2013 12:15 am GMT
Social TV and the second screen experience is quickly catching on among viewers, but the space as a whole is still nascent. While many are eager for a better social TV experience, as there's plenty of upside for fans, advertisers and broadcasters alike, collectively we've all been waiting for one of these players to hit critical mass. When Viggle announced in November that it would be merging with GetGlue, it seemed as if the combination of two of the leading apps in the space would be a step in that direction. But, fast forward two months, and the Viggle/GetGlue merger was dead in the water.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qZKwbpDtBMU/
Viggle Tries To Right The Ship After Failed GetGlue Merger, Revenue Rises 88%, Registered Users Up 42% For The Quarter
Social TV and the second screen experience is quickly catching on among viewers, but the space as a whole is still nascent. While many are eager for a better social TV experience, as there's plenty of upside for fans, advertisers and broadcasters alike, collectively we've all been waiting for one of these players to hit critical mass. When Viggle announced in November that it would be merging with GetGlue, it seemed as if the combination of two of the leading apps in the space would be a step in that direction. But, fast forward two months, and the Viggle/GetGlue merger was dead in the water. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qZKwbpDtBMU/
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