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February 15, 2013 01:56 am GMT
Its been a long journey for Bubble Motion, one of Singapores oldest startups. The company has been around since 2005 and made its name as a voice messenger app, allowing people to send voice clips to each other within text messages. Unlike with an MMS, the service requires no data. A user dials *7*, follows the phone commands and speaks. The recipient gets a text and retrieves the message by dialing another code to listen to the message. Its a circuit switched call, so it works on feature phones. According to Bubble Talks CEO, Thomas Clayton, this was instrumental in the service taking off in emerging markets in Asia, where smartphones didnt (and dont) hold the lions share of the mobiles. This allowed it to accumulate 100 million unique users in these markets. But about two years ago, the company decided to move from the voice messaging model to a service called Bubbly, functioning more as a Twitter for voice, blasting voice messages to subscribers at once. It has zero attention from us now, said Clayton, of the old service. Bubbly, on the other hand, has added a million new users each month to hit 25 million right now. But Bubble Motion didnt abandon its old phone-based platform. Bubbly works with feature phones in the same method, where users can record their voice by dialing a code and speaking, and subscribers get a text with a link that will dial Bubble Motions servers to have the message play back. The company has released apps for Android and iOS devices, but it isnt swayed by the worlds infatuation with smartphone apps yet, said Clayton. With about 5 percent of its user base on the smartphone app, the rest are busy subscribing to celebrities and broadcasting to friends via their feature phones, he said. Its nowhere near plateauing in the sign-ups were getting from feature phones, either. Of course Id like everyone to go to the app because it is easier to engage users, but feature phones remain a huge base for Asia. And unlike with smartphones, where users have become accustomed to ads in exchange for using it for free, Bubbly is a paid service to subscribe to celebrities. Feature phone users are charged a fee per celebrity, per month. Smartphone users get it free for the first month, before it becomes an all-you-can-eat plan for $0.99 for six months. The
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bO6EnzjfpGE/
How Bubble Motion Is Winning Feature Phones As Twitter For Voice Hits 25 Million Users
Its been a long journey for Bubble Motion, one of Singapores oldest startups. The company has been around since 2005 and made its name as a voice messenger app, allowing people to send voice clips to each other within text messages. Unlike with an MMS, the service requires no data. A user dials *7*, follows the phone commands and speaks. The recipient gets a text and retrieves the message by dialing another code to listen to the message. Its a circuit switched call, so it works on feature phones. According to Bubble Talks CEO, Thomas Clayton, this was instrumental in the service taking off in emerging markets in Asia, where smartphones didnt (and dont) hold the lions share of the mobiles. This allowed it to accumulate 100 million unique users in these markets. But about two years ago, the company decided to move from the voice messaging model to a service called Bubbly, functioning more as a Twitter for voice, blasting voice messages to subscribers at once. It has zero attention from us now, said Clayton, of the old service. Bubbly, on the other hand, has added a million new users each month to hit 25 million right now. But Bubble Motion didnt abandon its old phone-based platform. Bubbly works with feature phones in the same method, where users can record their voice by dialing a code and speaking, and subscribers get a text with a link that will dial Bubble Motions servers to have the message play back. The company has released apps for Android and iOS devices, but it isnt swayed by the worlds infatuation with smartphone apps yet, said Clayton. With about 5 percent of its user base on the smartphone app, the rest are busy subscribing to celebrities and broadcasting to friends via their feature phones, he said. Its nowhere near plateauing in the sign-ups were getting from feature phones, either. Of course Id like everyone to go to the app because it is easier to engage users, but feature phones remain a huge base for Asia. And unlike with smartphones, where users have become accustomed to ads in exchange for using it for free, Bubbly is a paid service to subscribe to celebrities. Feature phone users are charged a fee per celebrity, per month. Smartphone users get it free for the first month, before it becomes an all-you-can-eat plan for $0.99 for six months. TheOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/bO6EnzjfpGE/
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