Facebook Wants to Go Deeper Into TV Recommendations

Approximately half of the commercials during the last Super Bowl included Twitter hashtags to encourage conversation on the platform during the broadcast. Where does that leave Facebook in the TV ecosystem?

That was the question posed to Dan Rose, vice president of partnerships at Facebook, at AllThingsD's D: Dive Into Media conference in Dana Point, Calif., on Tuesday morning. Rose said that Facebook is also playing a second-screen role for TV viewers, noting that the Super Bowl was mentioned 54 million times on Facebook during the game. Instagram is also becoming a second screen platform for TV viewers, he argued, thanks to growing celebrity presence on the app. (By way of comparison, T…
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