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February 11, 2013 03:33 pm GMT
Dublin and San Francisco-based Swrve, which offers an in-app direct marketing platform aimed at mobile games developers or anybody making or responsible for marketing an app, has launched SwrveTalk to enable in-app marketing messages to be sent to users on a targeted and measurable basis. It can be employed to do things like cross-promote other titles in a portfolio or to improve conversion of time-limited in-app purchase offers, and so on.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NPm8_KBsdsI/
Swrve Launches Targeted In-App Messaging To Get Games Players Reaching For Their Wallets
Dublin and San Francisco-based Swrve, which offers an in-app direct marketing platform aimed at mobile games developers or anybody making or responsible for marketing an app, has launched SwrveTalk to enable in-app marketing messages to be sent to users on a targeted and measurable basis. It can be employed to do things like cross-promote other titles in a portfolio or to improve conversion of time-limited in-app purchase offers, and so on.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/NPm8_KBsdsI/
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