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February 7, 2013 01:33 am GMT
Going into the Super Bowl, folks who care about such things probably knew it was not just going to be theMost Social! Super Bowl! Ever!, but also a big win for Twitter on the ad side. Now the company has published a blog post quantifying some of the ad-related activity that it saw.Twitter says that of the 52 national ads that ran during the game, 50 percent included hashtags (to give credit to a writer who was actually willing to count them up, that matches what Matt McGee said over at MarketingLand a few of days ago). And those ad-related hashtags were mentioned 300,000 times on Sunday, an increase of 273 percent from last year.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oOisxMzoHhc/
Super Bowl Ad-Related Hashtags Were Used 300K Times On Sunday, Up 273 Percent
Going into the Super Bowl, folks who care about such things probably knew it was not just going to be theMost Social! Super Bowl! Ever!, but also a big win for Twitter on the ad side. Now the company has published a blog post quantifying some of the ad-related activity that it saw.Twitter says that of the 52 national ads that ran during the game, 50 percent included hashtags (to give credit to a writer who was actually willing to count them up, that matches what Matt McGee said over at MarketingLand a few of days ago). And those ad-related hashtags were mentioned 300,000 times on Sunday, an increase of 273 percent from last year.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oOisxMzoHhc/
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