Google Buys Channel Intelligence to Improve Google Shopping

Google on Tuesday acquired Channel Intelligence, a data service that helps brands and retailers boost ecommerce sales, for $125 million in cash as part of an ongoing effort to improve on the Google Shopping experience.

Channel Intelligence announced the acquisition in a post on its blog. "For over 10 years, we have focused on making it easy for consumers to find and buy products online and help our clients grow their business," the company said. "Weve worked with Google for years, and look forward to the great things we will be able to do together."

In fact, Channel Intelligence was one of original launch partners for Google Shopping. The service helps retailers measure their marke…
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