Brands Are Already Experimenting With Twitters Vine

Vine -- Twitter's GIF-like looping video platform -- has been out for less than 24 hours, but some brands are already experimenting with it.

Perhaps the most enthusiastic early adopter is Urban Outfitters, which has created two Vines so far:

The most important Vine you'll ever see. #uodogs vine.co/v/b5HEYV0IQPJ— Urban Outfitters (@UrbanOutfitters) January 24, 2013

Celebrating Beer Can Appreciation Day. vine.co/v/b5dg3XQH1vi— Urban Outfitters (@UrbanOutfitters) January 24, 2013

Lucky magazine is also kicking the tires on Vine:

Playing around the #luckymagcloset with @vineapp. You guys have to try this: get.vine.co/blog (nicely done, @dhof)— Lucky Magazine…
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