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January 25, 2013 12:59 am GMT
140 Proof is expanding its social ad technology today with the launch of a new format called Native Ads for Social Sites, which allows 140 Proof advertisers to run campaigns on blogging platforms like WordPress and Tumblr.The company started out by using social data to determine user interests and then use those interests to target ads in social networking apps. The new native ad units also use 140 Proof's targeting technology, but by expanding to blogs, it's taking another step towards serving, in the company's words, "any publisher or media brand that wants to monetize social content, online or on mobile."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/un0Ji8WYogY/
140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms
140 Proof is expanding its social ad technology today with the launch of a new format called Native Ads for Social Sites, which allows 140 Proof advertisers to run campaigns on blogging platforms like WordPress and Tumblr.The company started out by using social data to determine user interests and then use those interests to target ads in social networking apps. The new native ad units also use 140 Proof's targeting technology, but by expanding to blogs, it's taking another step towards serving, in the company's words, "any publisher or media brand that wants to monetize social content, online or on mobile."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/un0Ji8WYogY/
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