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January 24, 2013 12:46 am GMT

Kimora: House Of Fab Brings TV Audiences Behind The Scenes At Fashion Startup JustFab

house of fabStarting tonight, online fashion service JustFab is going to be starring in its very own reality TV show on the Style Network.Given the hostile reception and dismal ratings of Bravo's Start-Ups: Silicon Valley(as well as tepid numbers for Cheezburger Network-set LOLWork), another startup-focused show might seem like a really bad idea. But Kimora: House of Fab isn't about a group of wannabe entrepreneurs. JustFab is a well-funded business (it raised a $76 million round last year) with more than 10 million members, and the show stars model Kimora Lee Simmons(who is JustFab's president and creative director).

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LxN3dAxVjlk/

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