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January 23, 2013 03:42 pm GMT

Spraffl Launches As An Anonymous, Location-Based Social Experiment

mzl.xtarktil.320x480-75Spraffl is a new iOS app that's attempting to buck the trend of real name policy, or even semi-identifiable pseudonyms, in favour of an entirely anonymous social network, tied to a user's location. I say social network, when in actual fact the UK startup is dubbing the app a 'social experiment', and in some ways the concept is reminiscent of the anarchic and experimental nature of the Internet of yesteryear. And that may be both its appeal and its ultimate downfall.

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