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December 21, 2012 02:50 am GMT
While a study this week from MoPub suggested that iOS 6 adoption indeed did see a spike coinciding with the introduction of Google Maps, Chitika has a new, longer-term look at adoption in the U.S. that suggests a different explanation for MoPub's results. Culling data from millions of impressions across its mobile ad network, Chitika found that over a six day period beginning December 11f through December 17, iOS 6 impressions remained flat, just as in their initial study.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oxPvUsZ5zIA/
Chitika: iOS 6 Spike Likely Due To iPhone In China, Not Google Maps, As U.S. Growth Remains Flat
While a study this week from MoPub suggested that iOS 6 adoption indeed did see a spike coinciding with the introduction of Google Maps, Chitika has a new, longer-term look at adoption in the U.S. that suggests a different explanation for MoPub's results. Culling data from millions of impressions across its mobile ad network, Chitika found that over a six day period beginning December 11f through December 17, iOS 6 impressions remained flat, just as in their initial study.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oxPvUsZ5zIA/
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