Brazilian Chain Wraps Burgers in Edible Paper

Thirty years after Michael Keaton's character Bill Blazejowski proposed the idea in the movie Night Shift a Brazilian burger chain has realized his dream: Edible paper.

According to the blog Eater, Bob's in Brazil tried the idea as a marketing stunt -- the idea being that the burgers are so delicious that customers can't wait to unwrap them to eat them. The video above shows consumers were indeed consuming the wrappers.

It's not clear what the wrappers are actually made of. Often, rice paper -- which has been eaten in China for centuries -- is used as a consumable stand-in for the real thing.

Image courtesy of Bob's

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