Online Paywalls Are Here to Stay

Don't hold your breath for your favorite publishers to ditch their paywalls anytime soon.

Nearly half of newspapers (48%) currently have paywalls on their websites as do more than a fifth of magazines, according to a new survey from the Alliance for Audited Media (formerly the Audit Bureau of Circulations). In fact, many of those surveyed said they couldn't believe it took them so long to go that route.

"We should have put that wall up years ago," one respondent said, according to the report. Another publisher said: "Locking down our websites has kept our total circulation fairly stable over the past four years. Free web content will not contribute to a successful business model in th…
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