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December 12, 2012 07:53 pm GMT
Startups in need of a business model don't have to drop more ads in their apps. Instead they can drop cookies on anyone who posts or views a hashtag, and get a revenue share from RadiumOne who retargets their users with ads around the web. RadiumOne begins dogfooding today by dropping retargeting cookies from its Pinter-esque site so advertisers can target users interested in #cars or #Nike.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h8ey48gB2Fs/
RadiumOne Pays Startups To Cookie Their Users For Hashtag Ad Retargeting
Startups in need of a business model don't have to drop more ads in their apps. Instead they can drop cookies on anyone who posts or views a hashtag, and get a revenue share from RadiumOne who retargets their users with ads around the web. RadiumOne begins dogfooding today by dropping retargeting cookies from its Pinter-esque site so advertisers can target users interested in #cars or #Nike.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h8ey48gB2Fs/
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