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December 7, 2012 01:33 pm GMT
Take a look at your companies holiday marketing plan. What does it include? Email Marketing? Display ads on websites? Forget about it modern consumers have grown a tolerance to these kinds of efforts and easily ignore unwanted emails and advertisements. What to do? This is the time when you return to the classics of advertising, like direct mail. Direct mail is brilliant because you know that every single human
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Take a look at your companies holiday marketing plan. What does it include? Email Marketing? Display ads on websites? Forget about it modern consumers have grown a tolerance to these kinds of efforts and easily ignore unwanted emails and advertisements. What to do? This is the time when you return to the classics of advertising, like direct mail. Direct mail is brilliant because you know that every single human
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